As the world's most influential event dedicated to all sectors of the beauty industry, Cosmoprof Worldwide Bologna has established itself as a benchmark industry exhibition spanning over half a century.
This is the hub for businesses to forge commercial partnerships, and the perfect stage for beauty trendsetters to showcase groundbreaking new product launches and innovative solutions.
Thank you for making this an unforgettable edition of the show!
This year's exhibition attracted over 3,000 companies from 65 countries, featuring more than 10,000 brands, with the exhibition area exceeding 170,000 square meters, a 5.8% increase compared to the previous edition. The event once again highlighted its international orientation, with 56% of exhibitors coming from Europe and 44% from non-European countries, including 22% from Italy. The exhibition featured 29 national pavilions, showcasing beauty trends and specialties from Australia, Brazil, China, South Korea, Estonia, France, Germany, Japan, Greece, India, Indonesia, Ireland, Latvia, Norway, the Pacific Islands, Poland, the Czech Republic, Romania, Spain, Sweden, Ukraine, the United Kingdom, the Taiwan region, Turkey, and the United States, among others. New additions to the 2025 edition include dedicated exhibition areas for California and Tunisia.
This year's exhibition featured approximately 600 Chinese companies participating, setting a new historical record. Hall 34 and Hall 28 were both designated as China Pavilions. Among them, Hall 34 served as the China Finished Products Pavilion, showcasing the full spectrum of innovative products and R&D achievements from domestic Chinese beauty brands, making it one of the highlights of the event. Hall 28, the COSMOPACK China Supply Chain & Packaging Pavilion, demonstrated China's technological strengths and design capabilities in the packaging materials sector, covering eco-friendly materials, smart packaging solutions, and more, further solidifying China's pivotal role in the global beauty supply chain. The active participation of Chinese exhibitors not only highlighted their strong competitiveness in the global beauty market but also reflected their strategic efforts to explore more international business opportunities.
The 2026 Cosmoprof Worldwide Bologna in Italy will feature a tri-exhibition format, with each show dedicated to specific industry sectors and distribution channels. All exhibition halls will open concurrently on Thursday, March 26, 2026.
